By Clarissa Natel
How many Britons stayed up until 2:00 am to watch the Super Bowl?
Last season, nearly one in five people in the UK watched the show, summing up to 18.7% of the population.
The popularity of the National Football League (NFL) programme is quickly increasing throughout Europe, where it has begun to hold parties and events for the American tradition.
Thank you @02academysheff!!!
Let’s go #peytonmanning !!!!!
Watching the super bowl in Sheffield uk!
— Jaret Reddick (@jaret2113) February 7, 2016
USA: “SUPER BOWL.” UK: “It’s a bit wet outside.”
— Scott Bryan (@scottygb) February 7, 2016
Last Sunday, 7th of February, the show scored its highest-ever rating with 114.5 million viewers.
This success was reflected by the amount of advertisements aired, which cost around £3 million to show a 30-second spot.
Apart from the extravagant money spent on the ads, the halftime show had Coldplay, Bruno Mars and Beyonce performing for fifteen minutes.
— Gordon Ramsay (@GordonRamsay) February 6, 2016
Two days later in San Francisco, NFL commissioner Roger Goodell suggested that there might be a NFL team in London soon.
So, is the franchise really coming to the UK?
It was confirmed that the NFL will play three normal games in London next year but no definitive answer was given about the overall plan.
Goodell also praised fans in the UK for their passion and said a European NFL branch is a “realistic possibility”.
Also, for the first time this year due to the high demands the BBC broadcasted the game but cut the American ads.
Here’s what the people of Sheffield thought: