Sheffield University triumphs at student magazine awards

The University of Sheffield alumni won big last night as they took home numerous honours from The Magazine Academy Awards.

The university won in four categories at the London ceremony, including the BBC Worldwide Best New Magazine Brand 2016.

The group, who completed their masters in magazine journalism in the summer, won with their project called Sync. The project was aimed at eight to eleven year olds and aimed to engage them with the subjects of science, technology, engineering and mathematics.

Yvonne Illsley, course leader for Magazine Journalism at the University of Sheffield and organiser of these awards, said: “Sync are such a fantastic team and worked so hard to produce their brand. It was the perfect example of a multimedia brand that captured the imagination of the hardest market out there – kids.”

In addition to winning BBC Worldwide’s Best New Magazine Brand, the university also won in another three categories making them the most successful of all the competing universities.

There were victories for Naomi Bartram and Jared Tinslay in the Bauer Media Award for Outstanding Consumer Journalist and the BBC Worldwide Award for Outstanding Non-Consumer Journalist categories respectively.

In addition to these, Eilidh Hargreaves and her project Fashion Intel won out in the River Group Best Digital Only Concept of 2016 category.

Since her victory, she has gone on to work for Vogue as well as the Telegraph’s fashion desks.

Ms Illsley, also said: “I’m thrilled that Sheffield Journalism students did so well and won more awards than any other university. It’s a testament to how strong our BA and MA courses are.”

The ceremony was hosted by one of the UK’s biggest digital and magazine publishers, Immediate Media Co, who publish the Radio Times and BBC Good Food amongst others.

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