The University of Sheffield has launched a film to raise awareness of student security.
The campaign ‘Thieves Inc’ was launched on 5th October when it was released online, reaching 12,000 views only two weeks later after going viral on Facebook and Vimeo.
The video highlights key features on how students should stay safe around Sheffield but with a comedic twist.
The film has team members of the campaign playing different characters representing various types of crime.
Malcolm Roberts, student communication manager from Sheffield University, said: “We are all very pleased that the film has had more than 10,000 views. We wanted to take it wider and get other universities underneath the safety umbrella so we decided to put the website outside the university.
“We’ve had some really good responses about the film, and we’ve started asking all the departments from the university to advertise it everywhere by putting up posters and sending brochures. We haven’t ever done anything this big before.”
South Yorkshire police sponsor this campaign and police officers have been in the university giving free UV pens to students and offering advice how to protect themselves at home, university and online.
The campaign was introduced after students raised concerns about the amount of security that was needed in Sheffield, through the Students Comms Survey.
The University created a campaign in 2015 called Get Ralph Home which was similar to ‘Thieves Inc’ and received a lot of award nominations and praise.
Rachel Browning, 19 and a student at Sheffield University, said: “I am aware of this campaign, I’ve seen posters around and I think it is a really good idea that they are doing this because not only will it be beneficial to students but I’m sure more people will be aware now of what to do in the future.”