Workers dress as teddy bears to raise awareness for Brain Injury Week

A Sheffield business has played its part in raising money for Action for Brain Injury Week.

JS Parker Ltd, a specialist brain and spinal company in the city, has raised money for the Child Brain Injury charity.

The Child Brain Injury Trust has organised its annual campaign as part of the awareness week.

Steph Mullen, from JS Parker Ltd, said: “As specialists in the field of brain injury rehabilitation, this is an issue close to our hearts. Brain injury is still very ‘unseen’ and misunderstood, so we feel it’s important to raise awareness about how it can affect people’s lives.”

She also said: “So many people rely on the support and services provided by such charities. We’re pleased to be able to help keep these vital services going.”

This year the main theme of the week is teddy bears and the events are focused on the early years, toddlers and babies.

The team at JS Parker has spent the day dressed as teddies as part of the national Teddy Toddle, a national event set up for nurseries and preschools.

A spokesperson for Child Brain Injury said: “Campaign weeks like Action for Brain Injury Week enable us to reach out to more people, to raise money and to raise awareness with the general public about the dangers of brain injury.

“The money raised from Action for Brain Injury Week 2017 will help us to develop a brand new training programme for staff working in childcare settings with children under five years old.”

The awareness week runs until 12 May.

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