Sheffield brewery launches beer to save trees

A new beer was launched in Sheffield on Wednesday night in support of saving the city’s trees.

Sheffield based brewery Exit 33 Brewing launched the Yellow Ribbon Pale Ale at a special event in the Harlequin Pub on Nursery Street on Wednesday 1 November. From each pint of the new beer sold, 10p will be donated to the Sheffield Tree Action Groups (STAG).

The event saw performances by Sheffield’s fictional singer-songwriter John Shuttleworth, played by Graham Fellows, and parody rockers the Everly Pregnant Brothers. Shuttleworth played ‘Save The Trees’, a new version of his ‘Save The Whale’ song, while the Everly Pregrant Brothers performed ‘Don’t Cut ‘Em Down’, a parody of Electric Light Orchestra’s ‘Don’t Bring Me Down’.

The first pint pulled was given to Calvin Payne, who was spared prison today after breaking a council-led injunction which stopped people from standing inside safety barriers around trees.

Liz Aspden, landlady at the Harlequin Pub, said: “Having grown up in Sheffield, I feel very strongly about the trees that have always formed part of the ‘streetscape’, and which have until recently been taken for granted.

“As the full scale of the council’s contract with Amey for the maintenance of the roads and the “tree replacement policy” has become apparent, Pete [Roberts, the owner of Exit 33 Brewing] and I have been looking on in horror.

“Seeing residents threatened with court action by their own council for peaceful protest has been terrible, and we wanted to make a positive contribution. so we came up with the idea of having a dedicated beer which we could use to raise funds for the campaigners.

“By buying a pint of Yellow Ribbon, people can enjoy a refreshing and fruity hopped pale ale while supporting the tree campaigners. The campaigners are trying to look after Sheffield’s environment, and now people can help look after them from the comfort of the pub.”

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