Councillors, midwives, paediatricians and community representatives from across the city have come together today to launch a programme to reduce infant mortality.
In Sheffield, every year, an estimated four out of 1,000 babies die before they reach the age of one.
The new campaign aims to raise awareness of this issue and highlight the support and services that are available to new and expectant parents.
The twelve Baby Safe Champions come from a range of backgrounds, experiences and areas of specialism.
Mum of an 18-month-old little boy, Henrietta Mlalazi, 21, said:
“I wanted to be a Champion because I want to help spread awareness to parents everywhere on the importance of safe sleeping.
“The advice I would give to new mums is to definitely read up on safe sleep, it’s the best thing you could do for your baby.”
The Champions will be highlighting initiatives that help to keep babies safe, involving providing parents with support and advice on breastfeeding, safer sleeping and also ensuring early access to maternity care.
The campaign also provides advice and support for parents on smoking cessation and how to maintain a healthy weight.
Some of the Champions include John Mothersole, Chief Executive at Sheffield City Council and Councillor Jackie Drayton.
Coun Drayton, said: “It’s a huge honour to be a Sheffield Baby Safe Champion. Although the number of infant deaths has decreased over the last 10 years, we know we can do more.
“As a young mum, I know how isolating it can be but there is help out there for you.”