Twelve champions made up from councillors, midwifes, paediatricians and community representatives from across the city have come together today to launch a programme to reduce infant mortality across the city.
In Sheffield, every year, an estimated four out of 1,000 babies die before they reach the age of one.
The new campaign aims to raise awareness of this issue and highlight the support and services that are available across the city to new and expectant parents.
The twelve Baby Safe Champions come from a range of backgrounds, experiences and areas of specialism.
Mum of a 18-month-old little boy, Henrietta Mlalazi, 21, said:
“I wanted to be a Champion because I want to help spread awareness to parents everywhere on the importance of safe sleeping.
“The advice I would give to new mums is to definitely read up on safe sleep, it’s the best thing you could do for your baby.”
The Champions will be highlighting initiatives that help to keep babies safe, involving providing parents with support and advice on breast feeding, safer sleeping and also ensuring early access to maternity care.
The campaign also provides advice and support for parents on smoking cessation and how to maintain a healthy weight.
Some of the Champions include: John Mothersole, Chief Executive, Sheffield City Council, Councillor Jackie Drayton, Cabinet Member for Children, Young People and Families, Sheffield City Council and Greg Fell, Director of Public Health, Sheffield City Council.
Councillor Jackie Drayton, said: “It’s a huge honour to be a Sheffield Baby Safe Champion. Although the number of infant deaths has decreased over the last 10 years, we know we can do more. As a young mum I know how isolating it can be but there is help out there for you.”