Police issue warning after boy does viral ’24 hour challenge’ in Sheffield IKEA store

8 February 2018


A stern warning has been issued by South Yorkshire Police to the public following a young boy attempting to hide overnight in IKEA.

Kaden Mirza, 11, from Sheffield was reported missing on Tuesday afternoon after attempting to hide in Sheffield’s IKEA store overnight without being caught.  

He was found safe and well on Wednesday morning.

The ‘24 hour internet challenge’ sees people attempt to hide in private property overnight without alerting security.

Detective Inspector, Anna Sedgwick said “To many young people this internet craze may seem like a bit of fun that is impressive on social media, however the risks and harm that could be caused are by no means humorous and could be catastrophic.

“Warehouses and shopping departments contain large quantities of heavy stock and items that could easily fall and crush someone if they are moved incorrectly, or used to build makeshift forts.

“There is also the potential risk of electrical faults and fires, which could have devastating consequences.”

Kaden’s dad, Abid Mirza, who lives in Sheffield, wrote on Facebook “We have been through some very rough time in the last 24hrs.

“I hope no parent goes through this.”

A spokesperson from IKEA said “We’re pleased that Kaden is back home safely with his family. At IKEA the safety and security of our customers is one of our highest priorities and we are constantly reviewing out security procedures to better prevent these incidents from happening.

“We appreciate that people want to create fun experiences with us. but we do not allow this kind of activity to take place in our stores.”


Written by James Cowen

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