Sheffield BID first put forward the Alive After Five strategy in October 2016, and the plan is still in process.
Alive After Five strategy aims to attract more people into Sheffield city centre after 5pm, boosting the early evening economy and making the city centre a vibrant place to be during the “dead zone” of 5pm-8pm.
Sheffield BID has worked with Sheffield city council to implement the policy of allowing people to park for no more than £2 in on-street parking bays after 4.30pm.
Diane Jarvis, Sheffield BID Manager, claimed transportation is a main factor for people visiting the city centre
“We hope this will encourage more people to take a trip into the city center to enjoy the theatres or cinemas, a meal with friends or a shopping spree.” Diane added.
Early closing time is a problem that preventing people from going to the city centre.
Vanessa Uimani, Law student from University of Sheffield, said: “I think shops in city centre close too early, there isn’t too much time left when we finish school. I think 8 will be better so that we can have 2 or 3 hours after class.
“I hope more activities will be held in the city centre, such as inviting some artists and making some performances.”
Jim Wade, 45, analyst, living in S13, said: “I suppose shops close too early, I do shopping more online now, but I prefer to buy clothes in city center.
“I suppose more sort of food market could make the city centre more attractive.”
Molly McGreevy, communications manager of Sheffield Bid, said: “Development on The Moor has already attracted investment from the entertainment and leisure industry.
“The Light cinema now brings people to The Moor, as well as a number of new restaurants that have opened in the last 12 months. The Heart of the City II project looks set to attract more entertainment venues, alongside quality retailers.”