Independent shops make the best settings for an Instagram post, Shredall SDS Group claimed.
Their research this year have found that Steam Yard had 8,345 instagram posts made by visitors, beating many London-based independent shops.
Matt Cottrill, 35, the owner of Steam Yard said: “We don’t focus on instagram as part of the shop but it’s an added experience and an extension of our brand and culture.
“It is hard to put a monetary value on Instagram, but as the method of sharing experience, Instagram do help more people know this popular local café.
“We have not done anything to make our café more instagram-friendly. We never advertised on any platform or print flyers so we grew via word of mouth.”
Most customers had discovered the Steam Yard cafe from photos shared on Instagram and other social media platforms.
Joe Smith, 32, Material Science and Engineering professor at Sheffield Hallam University, said: “I love Steam Yard. My friend posted many fabulous photos when she was there. Once I saw those amazing photos, I asked if she could take me to this amazing coffee shop.”
Kerre Chen, 25, EDO Sushi team member, said: “In the period of digital time, social media means a lot, especially to many independent local businesses.”
He added : “I think it’s extremely important, especially for foodie businesses. We live in a social media-led world now where customers are heading to Instagram instead of websites to make the decision of whether a place is worth visiting.
“Consumers who have had a good social media experience with a brand are likely to recommend it to others.”