Sheffield artists encourage local shopping with new limited edition bags

5 May 2022

 Sheffield artists have designed special tote bags to encourage people in the city to shop locally.

Four Sheffield artists; Oli Frape, Suzi Kemp, Aleema Ali, and Lydia Lapinski, were given relevant information to create designs relating to shopping locally and supporting the local businesses.

Jessica Drew, communications officer from Sheffield Council, said: “The intention is that the initiative will encourage people to shop locally, both by tempting them to their local high street to try and find one, and through the emphasis, the designs place on the importance and pleasure of shopping locally.

“The limited amount of tote bags will be distributed to high-street shops across Sheffield. Shop owners will decide whether they make this as a free gift for shoppers or consumers can get these bags for spending a certain amount of money.”

David Granville, a staff member from Kelham Island Books and Music, said:The tote bags are both useful and attractive. We were given around 50 and have so far given away 20 on purchases of over £20. If people actually read the posters, which explain that purchases of over £20 entitle the customer to a bag, it will encourage them. 

“They will also know about the offer if they’d read our social media posts on Instagram, Facebook, and Twitter. In reality, I think only a small number of customers were aware of the offer before we told them about it when they were paying.”

Jules Gray, a staff member from Hop Hideout based in the city centre, said: “We will give these tote bags to consumers who spend more than £20 in one purchase at HopHideout.

“Consumers can also choose to spend more than £10 at our neighbouring shop La Biblioteka. Over half have gone already, it has been a great uptake and yes have certainly given a positive bump in sales at a much needed quieter summer time for us.”

Sheffield shops have experienced a couple of tough years during the pandemic. It is hoped this tote bag scheme will encourage more consumers to shop locally.

Written by Yue Jiang

First year Journalism student at the University of Sheffield

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