Sheffield Wednesday lost their playoff semi-final to Sunderland on Monday evening, after a late second-leg equaliser from Patrick Roberts.
The goal made the score 2-1 to the visitors on aggregate, with a matter of seconds left on the clock.
This condemns the club to another season in League One, where they will earn approximately one fifth of the average Championship club.
The longer the team resides in the lower leagues of English football, the more financial damage they will experience.
A glimpse across the city is enough to infuriate the fans in blue and white, as their city rivals Sheffield United prepare for their Championship playoff clash with the aim of reaching the prestigious Premier League.
Last time the Blades reached the Premier League, they raked in £91m, despite finishing dead last.
Watch below as we visited Hillsborough.